YouGov: Nestlé Pure Life tops brands rising with Saudi Gen Z.
Nestlé Pure Life made the biggest gain in purchase consideration among Saudi Gen Z adults between the second and third quarters of 2026, according to YouGov. Consideration of the water brand rose 64.6%, from 9.4% to 15.5%.
Muvi Cinemas came second, up 51% from 17% to 25.6%, and Emirates third, up 42.7% from 12.4% to 17.7%. The rest of YouGov's top ten were Moussy (up 39%), HungerStation (36.6%), Nova (35.5%), Vox Cinemas (31.8%), Al Rajhi Capital (28.8%), Amazon Prime (28.3%) and 7Up (25.8%). The list spans bottled water and soft drinks, cinemas, travel, food delivery, streaming and investing. Two cinema chains made the top seven in a quarter that included the summer holidays.
YouGov published the ranking on 19 October using its BrandIndex data. It compared the third quarter of 2026 (July to September) with the second (April to June) among Gen Z adults aged 18 and over in Saudi Arabia, with more than 300 respondents in each quarter. Consideration is BrandIndex's measure of whether people would consider buying a brand. The growth figures are relative changes in each brand's score, not percentage-point gains, so brands starting from a low base, such as Nestlé Pure Life, can post the biggest rises. Consideration is still a minority view for all ten: 7Up has the highest score, at 35.1%.
For marketers, the list shows where young Saudi adults' attention moved over the summer: everyday staples, entertainment and convenience apps. With samples of a few hundred a quarter, some of these moves may be sampling noise; a second quarter of gains would be the real test.
Why it matters
Consideration among Saudi Gen Z shifted fast between the second and third quarters of 2026, with cinema, delivery and everyday drinks brands gaining most; brands can benchmark their momentum against these risers.
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