Yango Ads and Flyby team up on moving screens in Dubai.
Yango Ads, the advertising arm of Yango Group, has partnered with Flyby Advertising, a UAE-German adtech company, to sell mobile digital out-of-home space in the UAE. Campaign Middle East reported the deal on 29 October.
Flyby fits screens and connected technology into delivery vehicles, which it calls Smart Delivery Boxes, so ads travel through residential and commercial districts. The article names Dubai Marina, Jumeirah Lake Towers, Jumeirah Beach Residence and Bluewaters. The screens sit at eye level, and the platform supports campaigns planned by location and time of day. Yango Ads contributes its relationships with international brands and its commercial team, giving those advertisers a route into the format.
Evgenii Pavlov, general manager of Yango Ads for the Middle East and Africa, and Saher Khattab, Flyby's head of advertising, are quoted. Both talk about challenging established ways of advertising. The piece gives no prices, number of vehicles, campaign length or first advertisers, and no audience or measurement figures.
The story rests on the two companies' own description, with no outside check. Treat the reach and flexibility claims as the partners' pitch until a buyer reports results.
For UAE brands and agencies, it adds one more outdoor option beside fixed sites and moving-vehicle formats already sold in Gulf cities. Buyers will want vehicle counts, routes and proof of delivery before moving budget.
Why it matters
A UAE mobile DOOH network now has an international ad-sales partner, though prices, fleet size and results are not disclosed.
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