Riyadh Season's 2026 guide sets dates for zones and headline events.
Turki Alalshikh, chairman of the General Entertainment Authority, has released the official Riyadh Season 2026 guide two days before the season opens. The 365-page booklet sets out each zone, its opening date and the headline events through early January.
Boulevard World opens on 25 October with new zones inspired by Yemen, Portugal, Uzbekistan and the Netherlands, and a Kingdom of Saudi Arabia zone of 13 areas built around local markets and products. Aldirah Winter follows on 1 November, Wonder Garden's rides and themed gardens on 18 November and the Ethnosport Culture Festival on 28 November. The Farmers' Market and Suwaidi Park programme start on 18 December, and The Groves will screen the AFC Asian Cup 2027 by its lake from 7 January.
The sports calendar opens on 31 October with Mexico vs The World, a boxing card led by Canelo Álvarez against Christian Mbilli. WWE Crown Jewel follows on 7 November and Zuffa Boxing on 13 and 14 November, with UFC and Power Slap nights also listed. Six Kings Slam closes the year from 27 December; Netflix, which streams it, gives 27–30 December at ANB Arena. A run of Arabic plays and family musicals fills the theatres from 22 October to New Year's Eve.
The booklet opens with the season's sponsor tiers (official premium, strategic and main partners, plus a commercial partner) and carries a page inviting bookings for the MENA Effie Awards gala in Riyadh on 26 November at VOX Cinemas. It gives no ticket prices or visitor target, and notes that final images and content are still being completed.
For brands, the guide turns a ten-week season into a usable calendar. Activations, media flighting and hospitality can now be timed to specific openings and fight nights rather than the season as a whole, while leaving room for late changes like the Six Kings Slam move.
Why it matters
Riyadh Season's zones and fight nights now have firm dates, so Q4 media, activations and sponsorship can be timed to specific footfall peaks, with room for late changes.
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