Saudi MOD at World Defense Show 2026.

The ministry wanted to present itself as 'a key partner' at one of the region's largest defence exhibitions (MUSE entry). The Minister of Defense opened the show's third edition, organised by the General Authority for Military Industries, in Riyadh on 8 February 2026 (GAMI), and it ran until 12 February with 1,468 exhibitors from 89 countries (SPA).

The ministry's General Directorate of Strategic Communication designed and built the pavilion with other stakeholders, set standards for and appointed official spokespeople, designed VIP hospitality areas, unified the ministry's media messages, prepared the content shown on the stand, and ran publishing and media relations, according to its entry. The entry's photos show a white pavilion with uniformed mannequins behind sandbags, model vehicles and aircraft, a 'Strategic Objectives' screen and a history wall with panels dated 1929 and 1944.