Publicis aims to cut manual tasks by a quarter with AI.
On its Q3 call, Publicis said AI agents should remove about 25% of manual, repetitive work. Unlike rivals cutting staff, Arthur Sadoun says the group keeps hiring and is giving over 90% of its 114,000 people AI tools.
Why it matters
Holding companies now split on AI: fewer people at some, same people doing higher-value work at Publicis.
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