Cif / Brazil / 2026Retail & Shopper · Promo · PR Stunts
Clean My Name.
Cif partnered with credit bureau Serasa on a promotion that helped Brazilians clear debts, answering fans who joked it should clean their names too.
- Brand
- Cif
- Agency
- Droga5 São Paulo
- Market
- Brazil
- Region
- Global
- Year
- 2026
The challenge
Millions of Brazilians are in default, and social listening showed people asking the cleaning brand to 'clean' their credit names.
The idea
Special Cif 'Limpa Nome' packs were sold in supermarkets, and registering receipts entered buyers into daily and weekly draws for prizes to pay off debts. Serasa's platform handled renegotiation, with a TV personality promoting the push.
Results
- About 202,000 consumers cleared their names
- Over 2 million unique users accessed the platform
- R$7 million in debts renegotiated
- Cif sales up 15.6% year on year
Case study source: Activation Ideas Source ↗
