Panda Retail teams with Spike and GoWit to grow Saudi retail media.
Panda Retail has partnered with Spike Media Saudi (GoSpike) for sales and ad operations and GoWit for ad technology to scale its ecommerce retail media network. The grocer brings 200-plus stores and over 14 million online shoppers.
Why it matters
Another large Saudi retailer opens shopper-data inventory, giving FMCG brands more closed-loop options locally.
Related trends.
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Why it mattersHolding companies now split on AI: fewer people at some, same people doing higher-value work at Publicis.
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Search, Shopping and Performance Max campaigns can now set Display and Search partners to low priority and cap them as a share of daily budget, down to zero. Google only promises best effort, and API support comes later.
Why it mattersMore control over low-quality inventory, though the cap isn't a hard guarantee.
