Courtside Media Network sells ad space on UAE padel courts.

A new Dubai-based company, Courtside Media Network, is selling brand placements on padel courts in the UAE. Ads run on the back glass, fences and net tape, and the company handles production, installation, upkeep and removal.

Campaign Middle East reports that the idea came from Karim Mohamed, who has 14 years in media and advertising sales, 11 of them in the GCC. He took it to Amir Borro, who leads growth and technology, and Jad Chamoun, who leads operations and activations. After visiting clubs across Dubai, the team says it has a partnership pipeline covering nearly 200 courts, with talks focused on exclusive advertising rights.

Brands book courts as ready-made networks grouped by venue tier: Standard, Gold and Premium. They can pick clubs to match their customers and secure category exclusivity across the network. Participating venues earn a new revenue stream. Courtside says only vetted, family-friendly brands will appear on court.

The pitch rests on attention. A player sees a brand through a whole match, week after week, the company argues, at a fraction of the cost of a traditional billboard. Campaign ME also cites market context: the UAE has around 1,000 padel courts, roughly 30 per cent of all courts in Asia, and 24,000 spectators attended Dubai's first Premier Padel P1 tournament in 2024.

The article is a launch report built on the founders' own statements. It gives no prices, no named advertisers, no list of venues and no launch date for the first campaigns, and the court count is a pipeline rather than signed inventory. The audience claims have not been independently measured.

For Gulf marketers, the story shows out-of-home stretching into sport venues where the audience is a captive, repeat one. Brands in sport, wellness and youth categories will want proof of exposure and audience data before moving budget.