Ayla Oasis appoints Crowd as digital partner in Jordan.
Ayla Oasis, the waterfront destination in Aqaba, Jordan, has appointed Crowd as its digital partner after a competitive pitch. The agency's remit covers rebuilding the destination's website and leading its search strategy.
Campaign Middle East reports that Crowd's first task is a revamp of the Ayla Oasis website, which will bring the destination's tourism, hospitality, leisure and real estate offers onto one platform intended to attract audiences and lift conversions. The agency will also rework the user journeys for three groups, visitors, residents and investors, so that actions such as booking a golf tee time, reserving a table or sending a property enquiry are easier to complete.
Once the new site is live, Crowd is to lead search for the destination, covering conventional search engine optimisation alongside generative engine optimisation (GEO), the work of making a brand easier for AI assistants and AI-driven search to find and cite. The value and length of the contract have not been disclosed.
For destination and property marketers in Saudi Arabia and the Gulf, the brief is an example of GEO being written into an agency remit next to classic SEO, a pairing worth watching as more travel and real estate research starts in AI assistants rather than on a search results page.
Why it matters
A Jordanian destination has put generative engine optimisation into an agency remit alongside SEO, an early sign of AI search visibility becoming a line item in tourism and property briefs.
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