Thu, Oct 22

Resources.

Hand-picked sites for agency and marketing teams, from creative, copy and design to social, influencers, PR, production, strategy, media and AI, each with our take on when to use it.

Strategy

  • Strategydatareportal.com

    DataReportal (opens in a new tab)

    Free Digital reports from Kepios, with a Saudi Arabia edition every year since 2015. The 2026 edition covers population, mobile, internet use and speeds, social media use and audiences for platforms from YouTube and TikTok to Snapchat and X.

    Our takeOur first stop for the digital landscape slide in a Saudi pitch. Name the edition you quote, and check platform reach in each platform's own ad tools before you plan.

  • Strategystats.gov.sa

    General Authority for Statistics (opens in a new tab)

    Saudi Arabia's official statistics authority. It publishes figures on population and the 2022 census, the labour market, prices, the digital economy, tourism, and Hajj and Umrah, keeps a release calendar and handles requests for microdata.

    Our takeUse it for the official Saudi numbers behind a brief, from population to jobs and prices. Check the release calendar so your deck quotes the latest figure.

  • Strategytrends.google.com

    Google Trends (opens in a new tab)

    Google's tool for exploring search interest in terms and topics by time, place and popularity. Its Trending Now view for Saudi Arabia lists rising searches, Arabic ones included, with search volumes, filters and CSV export.

    Our takeCheck the Saudi view each morning for reactive content ideas, and compare terms in Explore before you name a product, a campaign or a hashtag.

  • Strategywarc.com

    WARC (opens in a new tab)

    A subscription database of marketing effectiveness evidence, with more than 30,000 case studies alongside reports, benchmarks and guides. WARC is part of LIONS, whose brands include Cannes Lions and Effie.

    Our takePull cases from your client's category to show the approach you propose has worked before. Non-subscribers can still follow The Feed, its daily effectiveness news.

  • Strategysystem1group.com

    System1 Test Your Ad (opens in a new tab)

    System1's ad testing platform. It measures consumers' emotional response second by second to predict an ad's long-term brand growth, short-term sales and branding strength, across TV, social, audio, print and outdoor, with results usually in 24 to 48 hours.

    Our takePre-test a brand film here before the media budget goes behind it. It runs in more than 80 markets, so confirm a Saudi sample when you book.