Qoruz: Gulf creator economy reaches 263,000 monetised influencers.
Qoruz counts 263,000 monetised creators across the six GCC countries in 2025, up 75% in two years, with fashion, beauty and lifestyle growing fastest.
By Brief & Butter Desk · Nov 7, 2025
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Qoruz's GCC creator economy data counts about 263,000 monetised influencers across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE in 2025. That is up from 150,000 in 2023 and 220,000 in 2024, a 75% rise over two years.
Qoruz defines a monetised creator as one with more than 1,000 followers who earns from their content.
Where the growth is
- Fashion and beauty creators grew from 28,000 to 53,000.
- Lifestyle and travel creators grew from 31,000 to 58,000.
Why it matters
The release says 62% of consumers regularly see creator-led content, and 35% say it directly influences what they buy. For brands, the bigger pool means more choice, and also more need to check that a creator's audience matches the product.
Source: Qoruz, GCC creator economy release via BusinessWire, 7 November 2025. Read the release.