Most Influential Brands in Saudi Arabia - 2026.
The seventh Saudi edition of Ipsos's brand-influence study, which scores 120 brands on trust, engagement, innovation and other factors. Tech and social platforms lead the list, ChatGPT enters the top ten, and stc tops the local ranking.
By Ipsos · Jun 2, 2026
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The seventh Saudi edition of Ipsos's brand-influence study, which scores 120 brands on trust, engagement, innovation and other factors. Tech and social platforms lead the list, ChatGPT enters the top ten, and stc tops the local ranking.
Key findings
- WhatsApp is the most influential brand in the Kingdom, ahead of stc, Google, Apple and YouTube.
- ChatGPT ranks 7th overall, and Instagram and TikTok also make the top ten.
- stc, Al Rajhi Bank and Almarai are the only local brands in the overall top ten; stc leads the local-only ranking.
- Trust is the biggest driver of influence (28%), followed by being seen as leading-edge (24%) and engagement (20%).
- Based on an online survey of 3,600 adults (600 per brand) in January 2026, covering 120 brands in 16 categories.
Why it matters
Trust is the main lever behind influence in Saudi Arabia, and an AI chatbot now sits among the country's ten most influential brands.
About this report
Published by Ipsos, 2026-06-02. Free to download. Get the full report from Ipsos