Influencer marketing in the Middle East in 2026: high stakes, high spend.
Kolsquare, citing P&S Intelligence, puts the GCC influencer market at $315.5 million in 2025, on track for $771.6 million by 2032, and argues that Arabic-first content is now the bar.
By Brief & Butter Desk · Apr 30, 2026
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Kolsquare's 2026 analysis of influencer marketing in the Middle East cites P&S Intelligence's estimate that the GCC influencer market was worth $315.5 million in 2025. P&S projects it will reach $771.6 million by 2032.
The headline numbers
- GCC influencer marketing market: $315.5 million in 2025.
- Projected GCC market in 2032: $771.6 million.
What it means for brands
Budgets are growing fast, and the report's central argument is that content has to be Arabic-first to earn attention. Brands planning creator work for the GCC should brief in Arabic and measure against local audiences rather than translating global campaigns.
Source: Sophie Douez, Kolsquare, published 30 April 2026. Read the report.