InfluAnswer Arabia 2025: creators want real experiences and AI, not just deals.
Weber Shandwick's second InfluAnswer Arabia survey finds 49% of MENA creators positive about AI, up from 29%, and 63% say VIP experiences matter to them.
By Brief & Butter Desk · Jun 25, 2025
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Weber Shandwick MENAT's second InfluAnswer Arabia report surveys creators across the region. It finds real-life experiences matter more to creators than they did a year earlier.
The headline numbers
- 49% of MENA creators are positive about AI, up from 29% the year before.
- 63% say a VIP experience is important to them, up from 51%.
- 77% believe GCC countries are leading the positive transformation in tourism and entertainment.
What it means for brands
Creators are warming to AI, but a brand's offer still has to feel like something they would want to experience. Invitations to events, behind-the-scenes access and real-life activations carry more weight than another paid post.
Source: Weber Shandwick MENAT, InfluAnswer Arabia 2025, published 25 June 2025. Read the coverage.