Arab Media Outlook: MENA media to reach $20.6 billion by 2028.
The Dubai Press Club outlook projects MENA media growing at 4.9% a year, with advertising the largest segment at 38% by 2028.
By Brief & Butter Desk · May 27, 2025
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The Dubai Press Club's Arab Media Outlook, Future Vision, was unveiled at the Arab Media Summit in May 2025. It projects the Middle East and North Africa media market to grow from $17 billion in 2024 to $20.6 billion by 2028.
The main figures
- A 4.9% compound annual growth rate for the market over the period.
- Advertising is expected to make up 38% of the market by 2028, making it the largest segment.
- Internet advertising is forecast to grow at a 7.2% compound annual growth rate.
The main theme
The report says growth will come from digital formats, AI and gaming. For marketers, the internet advertising line is the one to watch when planning budgets against traditional media.
Source: Dubai Press Club, Arab Media Outlook, Future Vision, announced 27 May 2025. Read the Dubai Media Office release.