October 2026 in KSA & the Gulf
BusinessFor marketers
Oct 25 · The Stage, Square 25 (entrances 1–2, first floor, office 31), Anas Bin Malik Road, Al Yasmin, Riyadh
Musawada Community: when projects stall, agency and client tell different stories.
An evening talk from The Stage's Musawada community on why projects between creative agencies and their clients stall: who sets a project's direction, how to brief clearly, and how to avoid endless revisions and misunderstandings so both sides end up happy with the result. Doors open at 7pm and the talk starts at 7:30pm.
What to expect
- Guests: Saleh Al-Aidan, founder of the creative communications firm Hameem, and Ahmed Al-Masari, a strategy consultant in neuromarketing and customer psychology
- Moderated by Ibrahim Omar
- Tickets from SAR 35, VAT included
Why it matters for marketers
Aimed squarely at the agency–client relationship: useful for brand managers and agency teams who want clearer briefs and fewer rounds of revisions.
Also in October 2026.
The Sunday Brief