October 2026 in KSA
EntertainmentFor marketers
Oct 21 · Riyadh
Riyadh Season 2026.
Programme changeUpdate: Riyadh Season is still due to open on 21 October. The Six Kings Slam tennis event has moved from 21–24 October to 27–30 December 2026.
The seventh Riyadh Season opens on 21 October under the theme "Big Time" and runs for about ten weeks across zones throughout the capital. Residents, families and visitors from the region come for concerts, sports nights, theme zones and cultural attractions.
What to expect
- Zones include Boulevard World, Boulevard City, Wonder Garden, The Groves and the Farmers' Market
- Boxing, wrestling, UFC and the Six Kings Slam tennis event
- Concerts, theatre, comedy and family entertainment
Why it matters for marketers
Saudi Arabia's largest mass-audience entertainment platform, offering sponsorship, activation and content opportunities for consumer brands of every kind.
Also in October 2026.
The Sunday Brief