October 2026 in KSA & the Gulf
BusinessFor marketers
Oct 29 · TODA (Theatre of Digital Art), Souk Madinat Jumeirah, Dubai
Marketer of the Future Middle East 2026.
The second edition of the Advertising Business Group's flagship forum: an afternoon of keynotes and panels under the theme "The Human Edge". It asks where human judgement, creativity and trust still give marketers an advantage as AI takes on more of their work.
What to expect
- Registration and networking lunch from 12:00 pm; closing remarks at 4:40 pm
- Speakers include David Wheldon, president of the WFA, and Eleni Kitra, CEO and executive director of ABG
- Ipsos is due to unveil new research on how AI and human creativity each contribute to brand performance, Communicate reports
- Tickets are sold through Platinumlist
Why it matters for marketers
Speakers from L'Oréal, P&G, Unilever, Mashreq, TikTok, G42 and the World Federation of Advertisers make it a useful room for Gulf marketers working out how teams and decisions should change as AI spreads.
Also in October 2026.
The Sunday Brief