December 2027 in KSA & the Gulf
BusinessFor marketers
Dec 6–8 · King Abdullah Financial District (KAFD), Riyadh
LIONS Riyadh.
A new three-day creative marketing festival from LIONS, home of Cannes Lions, WARC, Effie and Contagious, delivered in Saudi Arabia by Tahaluf in partnership with the Ministry of Media. It is aimed at marketing, advertising, media and creative communications professionals across the Middle East, with keynotes, learning programmes and networking.
What to expect
- Three days of keynotes, learning programmes and networking
- No new awards: Dubai Lynx stays LIONS' regional awards show
- A strategic alliance is planned with Athar, run by LIONS' partner Motivate Media Group
- Exhibition, sponsorship and partnership opportunities are open; programme and speakers are still to be announced
Why it matters for marketers
The company behind Cannes Lions and WARC is bringing its benchmarks, learning and networks to Riyadh, giving Saudi brands and agencies a home-market stage for sponsorship, training and networking in December 2027.
The Sunday Brief