October 2026 in KSA
Culture & Lifestyle
Oct 1–10 · Riyadh Exhibition and Convention Center, Malham
International Saudi Falcons & Hunting Exhibition.
Saudi Arabia's large annual consumer and trade show for falconry, hunting and outdoor pursuits, held north of Riyadh. It attracts falconers, hunters, outdoor enthusiasts and families alongside equipment dealers, vehicle outfitters and craft sellers.
What to expect
- Nearly 1,500 exhibitors and brands across 197,000 sqm
- 2025 edition drew 700,000+ visitors and over SR91 million in sales
- Shooting and archery zones, taxidermy, safari and 4x4 activities, live falcon auction
Why it matters for marketers
Huge footfall from an affluent, heritage-minded Saudi audience suits automotive, outdoor gear, telecom and lifestyle brands seeking activations and sponsorships.
Also in October 2026.
The Sunday Brief