SportFor marketers
Oct 16–25 · Abadi Al Johar Arena, Jeddah
FIFAe Finals 2026.
PostponedUpdate: FIFA and the Saudi Esports Federation postponed the Jeddah finals on 15 October, citing the effect of regional events on logistics. New dates will be announced later.
FIFA's football esports season ends in Jeddah, where national teams play for FIFAe World Cup titles in eFootball and Rocket League. The ten-day finals bring together pro players, national federations and gaming fans from around the world.
What to expect
- eFootball World Cup (console and mobile) with 12 national teams, plus 16 teams in Rocket League
- More than 120 nations entered qualifying
- New Champions Weekend (23 to 25 October) crowns three world champions
Why it matters for marketers
A direct route to young, digital-first gaming and football fans, with natural fits for telecom, energy drink, tech and apparel sponsors.
Also in October 2026.
- SportJeddah
Aramco F4 Saudi Arabian ChampionshipProgramme change
Update: Rounds 3 and 4 have moved from Jeddah to Bahrain International Circuit (31 October–1 November and 3–4 November), so the Jeddah races ended on 8 October. The season finishes at Lusail, Qatar, in December.
Oct 1–8 - Fashion & RetailJeddah
International Exhibition for Coffee & Chocolate Makers
Oct 8–10 - BusinessJeddah
Saudi Maritime & Logistics Congress
Oct 21–22
The Sunday Brief