SportFor marketers
Oct 29–31 · Qiddiya
FIA Extreme H World Cup.
The second edition of the world's first hydrogen-powered motorsport championship takes place on an off-road course in Qiddiya City. Mixed-gender driver pairs race Pioneer 25 hydrogen cars before motorsport fans, sustainability-minded audiences and industry partners.
What to expect
- Hydrogen-powered Pioneer 25 race cars
- Each team fields one male and one female driver
- Time trials and head-to-head knockouts build to an eight-car World Cup Final
Why it matters for marketers
Pairs motorsport spectacle with a clean-energy story, appealing to energy, automotive and sustainability brands that want an innovation platform.
Also in October 2026.
- SportJeddah
Aramco F4 Saudi Arabian ChampionshipProgramme change
Update: Rounds 3 and 4 have moved from Jeddah to Bahrain International Circuit (31 October–1 November and 3–4 November), so the Jeddah races ended on 8 October. The season finishes at Lusail, Qatar, in December.
Oct 1–8 - SportJeddah
FIFAe Finals 2026Postponed
Update: FIFA and the Saudi Esports Federation postponed the Jeddah finals on 15 October, citing the effect of regional events on logistics. New dates will be announced later.
Oct 16–25
The Sunday Brief