October 2026 in KSA
Business
Oct 14 · SASO Main Headquarters, Riyadh
10th Standards Forum 2026.
SASO's annual World Standards Day forum, now in its tenth year, focuses in 2026 on how standards can make artificial intelligence trustworthy and usable. The half-day morning programme gathers government regulators, technology firms and manufacturers working on quality and compliance.
What to expect
- 2026 theme: Standards and Artificial Intelligence: Empowering Applications and Building Trust
- Panels with SDAIA, the Ministry of Transport and Logistics and fintech firm MOZN
- Live self-driving vehicle demonstration
Why it matters for marketers
A niche B2G audience of regulators and AI vendors, most relevant for tech and B2B brands positioning around trust and compliance.
Also in October 2026.
The Sunday Brief