London International Awards (LIA) · 2026
Every medal
- SilverSports: Digital & Social
At other shows
- Clio Awards · 2025BronzeClio Sports / Social Media / Single-Platform
- Dubai Lynx · 2026BronzeEntertainment – Fan Engagement/Distribution Strategy
The case study.
PUMA responded to an early Al Hilal kit leak with decoy designs that sparked debate among football fans on X.
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