Zain KSA / Saudi ArabiaDigital & Tech
Zain KSA 5G.
Zain KSA, third of the Kingdom's telecom operators, pushed hard on search to claim a bigger share of growing 5G demand, with fraud protection to keep its numbers clean.
- Brand
- Zain KSA
- Agency
- OMD KSA
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Interest in 5G was rising but Zain ranked third among Saudi operators, which held back its share of search impressions. Ad fraud also threatened to waste budget and distort the metrics.
The idea
OMD KSA raised search budgets, tightened keyword targeting and wrote ad copy tailored to each platform, using A/B tests read in real time to keep optimising. TrafficGuard was brought in to filter invalid traffic.
Results
- Conversions rose 24% and conversion rate 16%, according to the WARC case summary
- Search impression share went from 19% to 40%, according to the case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties KSA 2023KSA – Integrated Ecommerce InnovationSilver
- MMA Smarties KSA 2023KSA – Performance MarketingBronze
Credits
- Media agency
- OMD KSA
- Additional company
- TrafficGuard
