Puck (Arla Foods) / السعودية، الإمارات / 2024التجزئة والمتسوّقون · التجارب الحيّة · العروض الترويجية
Zaatar Cream Cheese Scavenger Hunt.
Puck introduced its limited-edition Zaatar Cream Cheese through a shopper scavenger hunt in Saudi Arabia and the UAE.
- العلامة التجارية
- Puck (Arla Foods)
- السوق
- السعودية، الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Build interest in a limited-edition flavour during the summer with a constrained budget and a need to coordinate product availability in stores.
الفكرة
A two-market scavenger hunt invited shoppers to take part for a chance to win supermarket vouchers, with 30 winners in Saudi Arabia and 20 in the UAE.
النتائج
- Arla Foods reported a total reach of 3,088,215 through media partnerships.
- 50 winners received supermarket vouchers.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Puck
- Company
- Arla Foods
- Voucher retailer
- Panda Hypermarket
- Voucher retailer
- Lulu Hypermarket
