World's Only Dragon Ball Theme Park.
The reveal film for the first Dragon Ball theme park, announced in March 2024 for Qiddiya City near Riyadh, with seven lands from the series and a 70-metre Shenron around its roller coaster.
- Brand
- Qiddiya
- Agency
- Falcon's Creative Group
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Qiddiya Investment Company and Toei Animation announced the park at AnimeJapan in Tokyo on 22 March 2024 and chose Falcon's Creative Group as its master planner and attraction designer (Business Wire).
The idea
Qiddiya posted the film on its YouTube channel, showing a rendering of the park (Arab News Japan). As announced, it covers more than 500,000 square metres, with seven themed lands recreating places from the series such as Kame House, Capsule Corporation and Beerus's Planet, and a 70-metre Shenron that houses the signature roller coaster, among more than 30 attractions, plus restaurants and hotels (Falcon's Creative Group). Falcon's Creative Group entered the film at MUSE, where it won Platinum in 2024.
Case study source: Business Wire Source ↗
Awards
- MUSE Creative Awards 2024Video - EntertainmentPlatinum
Credits
- Master planner and attraction designer; MUSE entrant
- Falcon's Creative Group
- Partner
- Toei Animation
