Always With You.
The launch film for Riyad Bank's new identity, بنكي، دائمًا معك ('My bank, always with you'), told through moments from childhood to old age.
- Brand
- Riyad Bank
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2022
The challenge
'Riyad Bank's challenge was to shift its perception to become more customer centric and humane through its rebranding communication' (MUSE entry). The bank unveiled the identity at its tower in King Abdullah Financial District (KAFD), Riyadh, on 29 September 2022 (Okaz).
The idea
The film carried the message 'Riyad Bank is Always with you', positioning the bank as a source of security 'that accompanies you with all of your Life moments from childhood to elderhood', through scenes of teaching and breakthroughs meant to feel familiar to different audiences (MUSE entry). It runs on the bank's YouTube channel as «#بنكي دائمًا معك | بنك الرياض».
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2023Video - BankingPlatinum
