WWF / عالمي / 2021التواصل الاجتماعي · الإعلانات الخارجية
World Without Nature.
Familiar logos lost their animals and plants for a day, making nature’s absence conspicuous.
- العلامة التجارية
- WWF
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2021
التحدي
WWF wanted people to notice biodiversity loss through something more immediate than an environmental statistic.
الفكرة
Brands, sports teams and organisations temporarily removed nature from their identities on World Wildlife Day. The coordinated changes encouraged people to imagine what else would disappear from a world without nature. Launched in 2021, the platform returned in later years; the linked film documents the 2023 edition.
مصدر دراسة الحالة: Bank of Creativity المصدر ↖
فريق العمل
- العلامة التجارية
- WWF
- Original Concept
- Ze Anwar
- Campaign Coalition
- Voice for the Planet
