Floward / الشرق الأوسط / 2024الأفلام
Works Like Magic.
A mob boss is about to have one of his men whacked, then remembers it's his birthday and sends him flowers from Floward instead. Floward's first global campaign played film villains for laughs.
- العلامة التجارية
- Floward
- الوكالة
- IMPACT BBDO
- السوق
- الشرق الأوسط
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2024
التحدي
Floward, a Middle Eastern gifting brand, wanted a campaign that would work in any market across the Middle East and Europe, without paying for the rights to a famous film scene.
الفكرة
IMPACT BBDO Cairo recreated the tropes of gangster and western films without copying any one scene: in The Mobster, a boss spares a man because of his birthday, and a second film is called Western. Ali Ali of Good People Films directed. The films ran during Ramadan.
النتائج
- 390 million video views, 80% of them on TikTok, according to the Dubai Lynx entry
- 54% more orders than Floward's previous campaign, World of Gifts, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Film – Consumer Goodsبرونزية
- Dubai Lynx 2025Film – Consumer Goodsبرونزية
فريق العمل
- الوكالة الإبداعية
- IMPACT BBDO Cairo
- الإنتاج
- Good People Films
- المدير الإبداعي، Impact BBDO
- Abdullah Farid
- المدير الإبداعي، Impact BBDO
- Mahmoud Shokri
- المخرج، Good People Films
- Ali Ali
- Business Lead, Impact BBDO Cairo
- Tarek Akil
- Account Lead, Impact BBDO Cairo
- Rana Ashmawy
- Project Management, Impact BBDO Cairo
- Menna Abaza
