Property Finder / UAE, Qatar, Bahrain / 2026Film
Where the World Comes Home.
Property Finder joined the World Cup conversation without buying any football rights, with an in-house film about the many nationalities who already live side by side in the Gulf.
- Brand
- Property Finder
- Market
- UAE, Qatar, Bahrain
- Region
- GCC
- Year
- 2026
The challenge
The World Cup dominates attention in the region's multicultural cities, but official sponsorship is out of reach for most brands. Property Finder wanted in on the moment on its own terms.
The idea
The in-house team made a film around one thought: every four years the world comes together, and in the UAE it does so every day. It carries no FIFA IP and ran as a targeted digital rollout in the UAE, Qatar and Bahrain, with a large placement on beIN Sports' YouTube channels next to post-match highlights.
Case study source: Campaign Middle East Source ↗
Credits
- Creative agency
- Property Finder
- Production and post-production
- Phil Ramage
- Chief Marketing Officer, Property Finder
- Hamza Chaoui
- Director of Growth Marketing, Property Finder
- Ahmed Osman
- Media / paid activation, Property Finder
- Eugene Mba
