UAE Government Media Office / France (Cannes) / United Arab Emirates / 2026OOH · B2B
When 'No' Becomes 'Go'.
The UAE Government Media Office used Cannes Lions billboards to invite creatives to bring ambitious ideas to the Emirates.
- Brand
- UAE Government Media Office
- Agency
- IMPACT BBDO
- Market
- France (Cannes) / United Arab Emirates
- Region
- Global
- Year
- 2026
The challenge
Make the UAE's innovation message relevant to a global creative audience at Cannes Lions.
The idea
Outdoor messages around the Palais and Croisette speak to ideas rejected in pitches and frame the UAE as a place where they can move forward.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- UAE Government Media Office
- Creative agency
- IMPACT BBDO
- Regional chief creative officer
- Ali Rez
