We'll Settle for Hired.
Omnicom Media MENA used Lebanese humour on billboards, creator videos and a WhatsApp CV channel to recruit digital marketers for its growing CORE operation in Beirut.
- Brand
- Omnicom Media MENA
- Market
- Lebanon
- Region
- MENA
- Year
- 2026
The challenge
Omnicom Media MENA needed graduates, early-career people and experienced paid social, search, programmatic and analytics specialists for its expanding CORE team in Beirut, including multilingual staff, and wanted to show it was investing in Lebanon. Standard job ads were unlikely to reach younger people or those not looking to move.
The idea
An in-house campaign swapped job-ad language for familiar Lebanese expressions, with lines such as "Your Teta Wants You Married. We'll Settle for Hired". It ran on billboards, Instagram and LinkedIn, through employee sharing and PR, with videos by creators Yara Bou Monsef and Samer Moumneh (creator component with Creo), and a WhatsApp channel where candidates could send CVs directly.
Results
- Interim figures reported by the company: the creator reel reached nearly 660,000 people, passed 908,000 views and was shared more than 8,000 times
- 760 WhatsApp visits and more than 500 CV submissions, with LinkedIn contributing 234 tracked submissions, Instagram 142 and employee referrals 65
- More than 150 further applications by email
Case study source: Campaign Middle East Source ↗
