Welcome to Greenflag.
Sumsub gave the 627 million people shut out of digital services by identity checks a country of their own, Greenflag, to show businesses they were missing the world's third-largest market.
- العلامة التجارية
- Sumsub
- الوكالة
- Cloudfactory
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2024
التحدي
Verification company Sumsub wanted businesses to rethink checks that exclude people over documents, language or photos. Businesses that ignored the social issue would still care about lost customers.
الفكرة
With research from The Catalyst Group, Cloudfactory sized the excluded population at 627 million people with $1.75 trillion in spending power, 26% of the digital economy by the entry's figures, and presented it as a new nation. A film built around a server floating lost at sea led to a website and white paper. It launched on 10 October, World Inclusion Day, across the Middle East, North America, APAC, the UK and Europe, and was shown at tech events in London, Dubai and Singapore.
النتائج
- 272 million media reach and 17.35 million social reach, according to the Dubai Lynx entry
- Use of non-document verification checks among Sumsub clients up 338% year on year, by the entry's figures
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Creative Strategy – Data & Analyticsفضية
- Dubai Lynx 2025Creative Strategy – Corporate Purpose & Social Responsibilityبرونزية
- MUSE Creative Awards 2025Branded Content - B2Bبلاتينية
فريق العمل
- Creative agency and PR
- Cloudfactory
- الإنتاج
- Be Sweet Films
- Additional company
- Idea Tree
- المدير الإبداعي، Cloudfactory
- Cesar Garcia
- كاتب الإعلانات، Cloudfactory
- Ross Fowler
- المدير الفني، Cloudfactory
- Jack McPartland
- مدير التخطيط الاستراتيجي، Cloudfactory
- Diana Machado
- المدير العام، Cloudfactory
- Sandeep Chawla
- Brand Director, Cloudfactory
- Ellie Vincent
- Brand Director, Cloudfactory
- Lennard Franken
- Senior Business Development Manager, Cloudfactory
- Sophia Prendeville
- المخرج، Be Sweet
- Huga Menduiña
- المنتج، Be Sweet
- Claudia Baurier
- المونتاج، Be Sweet
- Javier Martinez
- Color Grading Artist, Be Sweet
- Xavi Santolaya
- Flame Operator, Be Sweet
- Jose Panadero
- Sound Engineer, Be Sweet
- Xevi Estudi
- Researcher, The Catalyst Group
- Pascal Koot
- Researcher, Be Sweet
- Rachel Gerads
- الرئيس التنفيذي للتسويق، Sumsub
- Julia Kim
- Brand and Creative Director, Sumsub
- Vitaliy Gribanov
- Head of Communications, Sumsub
- Anna Treshcheva
- Senior PR Manager, Sumsub
- Kanayo Agwunobi
- Marketing Operations Specialist, Sumsub
- Verona Ivanova
