SKF / عالمي / 2025بين الشركات (B2B) · الأفلام

⁨The Faroe Islands Space Program⁩.

⁨Bearings maker SKF presented an underwater tidal kite off the Faroe Islands as 'a space program that never leaves Earth', harvesting the Moon's energy through the tides.⁩

العلامة التجارية: SKF
الوكالة: NORD
السوق: عالمي
المنطقة: عالمي
السنة: 2025

التحدي

⁨SKF, a bearings and friction-reduction company, wanted to show its role in renewable energy without the usual specs-led B2B pitch. Against a new space race for off-planet resources, the partners argued that the Moon's energy is already available on Earth through the tides (SKF; Cannes Lions).⁩

الفكرة

⁨Minesto's tidal kite LUNA, rated at 1.2 MW and flying in the tidal streams off the Faroe Islands with the local utility SEV, was presented as a spacecraft harvesting moon energy; SKF designed the bearing and sealing systems for its rudders and elevators. SKF rolled the campaign out worldwide from 27 March 2025 with films, social media, editorial content, a press event and a dedicated website.⁩

النتائج

⁨More than 1,250 media placements across 140 markets and a potential earned reach of over 500 million, according to the case study⁩
⁨More than 800 million impressions and over 1,400 pieces of earned coverage since launch, according to SKF, cited by Minesto in July 2026⁩

مصدر دراسة الحالة: SKF المصدر ↖