WEEKENDS × PLANIT / الإمارات / 2026التواصل الاجتماعي · التجارب الحيّة · الفعاليات والرعاية
WEEKENDS × PLANIT Halloween.
WEEKENDS and PLANIT used Halloween to build a recurring youth-events community in Dubai.
- العلامة التجارية
- WEEKENDS × PLANIT
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2026
التحدي
Generate event demand while giving Dubai's youth audience reasons to stay involved beyond one night.
الفكرة
Build a social-led invitation around costumes, music and attending with friends. Shareable creative, creator access and earned-media outreach support the 31 October 2026 Halloween event, with follow-up content planned to sustain the community afterwards.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- WEEKENDS
- شريك الحملة
- PLANIT
- Campaign management
- WEEKENDS and PLANIT in-house teams
