Godrej Properties / الهند / 2026التجارب الحيّة · الفعاليات والرعاية · التواصل الاجتماعي
Symphony of Lights.
Godrej Properties launched its Godrej Elaris project in Pune with a drone and laser show over the Magarpatta-Mundhwa skyline.
- العلامة التجارية
- Godrej Properties
- الوكالة
- Brands In Brief
- السوق
- الهند
- المنطقة
- عالمي
- السنة
- 2026
التحدي
Pune's housing market is mature and cluttered, and rules and logistics limited on-ground advertising. The launch needed one big moment to drive talk and site visits in a short window.
الفكرة
Brands In Brief built a phased rollout: digital teasers, a date reveal, hyperlocal newspaper inserts, LED truck roadshows and invitation films for channel partners, referral customers and leadership. Search ads, a registration page for the show and retargeting fed the finale, a show with 500+ drones and lasers, celebrity appearances and live social coverage.
النتائج
- According to the case study, the launch generated 20 million+ social impressions and 6,000+ new followers.
- The case study reports 2,000+ people watched the show live.
مصدر دراسة الحالة: Social Samosa المصدر ↖
فريق العمل
- الوكالة الإبداعية
- Brands In Brief
- Co-Founder, Brands In Brief
- Pari Bhatkar
- Sr. General Manager, Marketing Head, Godrej Properties
- Vinayak Bhorkhade
