RHB Bank / Malaysia, especially Penang / 2025Film
Wealth.
CNY film tells Tan Swee Ban's real care-home story.
- Brand
- RHB Bank
- Agency
- FCB SHOUT
- Market
- Malaysia, especially Penang
- Region
- Global
- Year
- 2025
The challenge
Redefine wealth beyond money.
The idea
A mother's view turns service and legacy into wealth.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RHB Bank
