Haval / Saudi Arabia / 2025Film · Digital & Tech
We Let the Kids Do the Talking.
Haval's H6 family-car film finds the pride of a new car through a child's eyes.
- Brand
- Haval
- Agency
- Social Clinic
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Position the H6 as a family car in a category that typically addresses parents through practical features and specifications.
The idea
Social Clinic told a familiar story of a boy proudly showing his father's new H6 to friends, making family appeal an emotion before it becomes a list of features.
Case study source: Ads of the World Source ↗
Credits
- Advertising agency
- Social Clinic
- Creative director and writer
- Mohammed Hamadah
- Director and writer
- Adham Abbas
- Writer
- Fatima Olayan
- Client servicing
- Mona Missaoui and Joury Badr
- Production house
- Bigz
