Qiddiya / Saudi Arabia / 2025Film · Social
We Found for the Future.
Qiddiya's Founding Day 2025 film presented the entertainment city as the next step on the founders' path, under the line 'We found for the future' (نأسس لقدام).
- Brand
- Qiddiya
- Agency
- Habbar
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Qiddiya is a city still being built, so the task was to tie the spirit of Founding Day to a future project in a way that joined authenticity with ambition.
The idea
The short film frames Qiddiya as a continuation: the banner raised at the founding is handed from generation to generation on the Imam's path, and today's generation keeps founding forward. Habbar's closing thought, 'Those who found today build tomorrow', carried the campaign, which ran on 22 February 2025 under #نأسس_لقدام and #من_بدينا_1727.
Case study source: Habbar case study Source ↗
