Pepsi / السعودية / 2022الرقمي والتقنية · التواصل الاجتماعي · التصميم والتغليف · الأفلام
Pepsi Music: We Are the Anthem / Thirsty for Music.
Pepsi brought Saudi artists together for a music campaign, extending its anthem onto interactive, limited-edition cans.
- العلامة التجارية
- Pepsi
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2022
التحدي
Grow Pepsi's connection to young Saudi audiences through music and self-expression.
الفكرة
A music film brings together Saudi performers for 'We Are the Anthem'. Five cans feature instruments and Snapcodes that trigger sound and augmented-reality effects, supported by a dance lens and wider digital activity.
النتائج
- WARC's case study reports 17% growth in volume share and digital reach of more than 31 million (https://www.warc.com/en/article/pepsi-music%3A-we-are-the-anthem-7cfecf2568da4701a9b8b30c48d83b51).
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Pepsi
- AR partner
- Snap
- Packaging design
- PepsiCo AMESA Design Team
- Artists
- Rashed Al-Fares, Abdullah Al-Manea, Molham, Lil Jumm and Jenn
- Brand marketing manager, KSA
- Nesrine Chami
