UAE Government Media Office / الإمارات / 2022التواصل الاجتماعي · حملات العلاقات العامة
The Warm Winter Livestream.
Content creator AboFlah spent 12 days in a glass room in Downtown Dubai, livestreaming on YouTube to raise money for refugees under the UAE's Warm Winter initiative.
- العلامة التجارية
- UAE Government Media Office
- الوكالة
- UAE Government Media Office
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2022
التحدي
The 'World's Coolest Winter' campaign set out to raise US$10 million for refugees and people in need facing winter cold in Africa and the Arab world.
الفكرة
The livestream ran on YouTube with Hassan Suleiman ('AboFlah') appealing for donations from the glass room, with Mohammed Bin Rashid Al Maktoum Global Initiatives, Galaxy Racer, UNHCR and the Food Banking Regional Network as partners. Funds went on food, winter clothing and blankets.
النتائج
- Guinness World Records lists it as the most viewers for a charity donation livestream on YouTube, with 698,000 viewers on 18 January 2022.
- Per Guinness World Records, the campaign raised over US$11 million.
مصدر دراسة الحالة: Guinness World Records المصدر ↖
الجوائز
- Cresta Awards 2022Digital – Integrated Digital Campaignsبرونزية
- Cannes Lions 2022Media – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTبرونزية
- Cresta Awards 2022Social – Real Time Advertisingبرونزية
- Cresta Awards 2022Ambient & Experiential – Experientialبرونزية
- Cresta Awards 2022Social – Influencer Campaignsبرونزية
فريق العمل
- الوكالة الإبداعية (in-house)
- UAE Government Media Office
- Content creator
- Hassan Suleiman (AboFlah)
