Testicular Cancer Society / Global / 2022Social · Digital & Tech
Wall Street Balls.
The Testicular Cancer Society used the most photographed testicles in the world, those of Wall Street's Charging Bull, to remind men to check their own.
- Brand
- Testicular Cancer Society
- Agency
- FP7 McCann Dubai
- Market
- Global
- Region
- Global
- Year
- 2022
The challenge
Men rarely check themselves for testicular cancer, and the charity needed a light way into an awkward subject.
The idea
FP7 McCann Dubai and McCann Health Dubai used social listening to find posts showing the bull and replied with cheeky reminders to self-check or to nudge a friend. Each reply linked to a short self-examination tutorial.
Case study source: LBB Online Source ↗
Awards
- Cannes Lions 2023Direct – A03 HEALTHCAREBronze
- Cannes Lions 2023Creative Data – A08 SOCIAL DATA & INSIGHTSilver
- Clio Awards 2023Clio Awards / Creative Use of Data / TargetingBronze
Credits
- Creative agency
- FP7 McCann Dubai
- Additional company
- McCann Health Dubai
- Chief Creative Officer, FP7 McCann Dubai
- Federico Fanti
