Free a Girl / Global (UK/US/Nepal/India/Netherlands) / 2020Film · Social · PR Stunts
#voiceforjustice.
Free a Girl asked people to lend their voices to a petition for justice for exploited children.
- Brand
- Free a Girl
- Market
- Global (UK/US/Nepal/India/Netherlands)
- Region
- Global
- Year
- 2020
The challenge
Get justice for exploited children despite shame and low convictions
The idea
Women read a survivor's testimony and donate voices to create an audio petition lobbying governments worldwide
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Free a Girl
- social video
- The Humblebrag
