FoundIt (Monster India) / India / 2022Film · PR Stunts · Social
Make Room for a New Monster in the Job Market.
Monster introduced its FoundIt rebrand through staged resignations, teaser films and a reveal.
- Brand
- FoundIt (Monster India)
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Young job seekers demanded more agency during widespread layoff conversations.
The idea
Senior employees posted staged resignations, followed by teaser films and a reveal repositioning Monster as FoundIt.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- FoundIt (Monster India)
- creative director
- Priya Shivakumar
- production
- Tribal Box
