Vaseline Verified.
Vaseline tested the viral 'hacks' people share for its jelly in its labs, gave the ones that work an official Verified seal and debunked the rest.
- العلامة التجارية
- Vaseline (Unilever)
- الوكالة
- Ogilvy Singapore
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2025
التحدي
Viral Vaseline Jelly hacks, from shoe polish to pomade, are shared online almost daily, and most are unofficial. Ogilvy's case board says the brand had to answer whether they work and whether they are safe, with an authority only Vaseline has.
الفكرة
Vaseline tested community hacks in its labs and stamped the ones that work 'Vaseline Verified', while debunking myths. Ogilvy says the brand recognised more than 6,000 organic social posts, tested community tips in lab-style videos with dermatologist-approved uses, stitched creators' posts to verify or debunk them, sent hack creators verification trophies, made verified hacks shoppable and paid creators commission on tubs sold through their hacks. In the UK it also ran a Flamin' Hot Doritos pack and outdoor ads in London debunking myths.
النتائج
- Mentions of Vaseline hacks up 1,293% and of Vaseline itself up 69%, e-commerce sales up 43% and retail sales value up 13.9% over one month, according to Ogilvy Singapore's award entries
مصدر دراسة الحالة: Ogilvy المصدر ↖
الجوائز
- Clio Awards 2026Clio Awards / Experience/Activation / Use of Talent & Influencersذهبية
- Clio Awards 2026Clio Awards / Use of Influencers / Multiple (Other)Grand Clio
- Clio Awards 2026Clio Awards / Creative Commerce / Social Mediaذهبية
- Clio Awards 2026Clio Awards / Public Relations / Use of Talent & Influencersذهبية
- Clio Awards 2026Clio Awards / Media / Use of Talent & Influencersذهبية
- Clio Awards 2026Clio Awards / Creative Business Transformation / Otherذهبية
- Clio Awards 2026Clio Awards / Social Media / User Generated Contentذهبية
- Clio Awards 2026Clio Awards / Creative StrategyGrand Clio
- Clio Awards 2026Clio Awards / Direct / Social MediaGrand Clio
- Clio Awards 2026Clio Awards / Creative Disruption / Social Mediaذهبية
- Clio Awards 2026Clio Awards / Branded Entertainment & Content / Social Mediaذهبية
- Clio Awards 2026Clio Awards / Creative Effectiveness / Multi-Countryذهبية
- Cannes Lions 2025PR – B01 SOCIAL ENGAGEMENTبرونزية
- Cannes Lions 2025Social & Creator – A02 HEALTHCAREفضية
- Cannes Lions 2025Social & Creator – C06 COMMUNITY BUILDINGالجائزة الكبرى
- Cannes Lions 2025Direct – D05 CO-CREATION & USER-GENERATED CONTENTفضية
- Cannes Lions 2025Media – C01 AUDIENCE INSIGHTSفضية
- Cannes Lions 2025Titanium – A01 TITANIUMتيتانيوم
- Cannes Lions 2025PR – B02 COMMUNITY MANAGEMENTفضية
- Cannes Lions 2025Health & Wellness – A02 OTC APPLICATIONSالجائزة الكبرى
- Cannes Lions 2025Media – A02 HEALTHCAREذهبية
- Cannes 2026: Silvers in Creative Business Transformation, Creative Effectiveness and Creative Strategy, and Bronzes in Brand Experience & Activation, Creative Business Transformation and Creative Effectiveness
- D&AD 2026: five Yellow Pencils and four Graphite Pencils
فريق العمل
- Agency support
- Ogilvy UK
- Agency support
- Ogilvy South Africa
- الإنتاج
- Big Sync Music
- الإنتاج
- FVSE
- الإنتاج
- WhiteCoat
