OMHU / الدنمارك / 2026التجارة الإبداعية · حملات العلاقات العامة · التواصل الاجتماعي
The Iconic Dupe.
Tired of knock-offs of its viral Teddy sofa, OMHU made its own: the misspelt 'Tedy', in orange, sold at dupe prices on Temu, Etsy and Dupe.com.
- العلامة التجارية
- OMHU
- الوكالة
- In-house
- السوق
- الدنمارك
- المنطقة
- عالمي
- السنة
- 2026
التحدي
OMHU's research after the Teddy sofa went viral in 2022 showed its biggest competitors were online dupes, not other furniture brands.
الفكرة
Out-dupe the dupes. A limited run of 50 'Tedy' sofas, built with the same materials as the original but priced at $799.99 against $1,995, went on sale on dupe marketplaces instead of OMHU's own site. Celebrity-lookalike 'dupefluencers' launched it, backed by lookalike contests.
النتائج
- All 50 sofas sold out within 10 minutes of the 5 September 2026 release, according to OMHU.
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