Arabian Automobiles · Nissan · United Arab Emirates · 2025B2B · Creative Commerce · Digital & Tech
URVENTURES.
Arabian Automobiles and Nissan offered vehicles to early-stage UAE businesses in exchange for a stake in their future growth.
- Brand
- Arabian Automobiles · Nissan
- Agency
- TBWA\RAAD
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Address a financing and mobility barrier faced by early-stage businesses while finding a new way for an automotive dealer to support the startup community.
The idea
URVENTURES turned Nissan URVANs into an investment: selected women-led startups received branded, equipped vehicles in exchange for future equity, supported by digital storytelling and entrepreneurship networks.
Case study source: TBWA\RAAD Source ↗
Awards
- 2025 MEPRA Awards — Bronze, Best Transportation & Logistics Campaign (source: https://campaignme.com/here-are-all-the-mepra-awards-2025-winners/)
Credits
- Client
- Arabian Automobiles Company
- Brand
- Nissan
- Creative agency
- TBWA\RAAD
