Reddit / USA / 2020Experiential
Up the Vote.
Reddit's first major brand campaign compared upvotes on viral posts to the small vote margins that can decide elections.
- Brand
- Agency
- R/GA
- Market
- USA
- Region
- Global
- Year
- 2020
The idea
Billboards in four US cities highlighted popular Reddit posts and their upvote counts, nudging people to vote in real life too. National digital ads and expert AMAs on voter rights backed the campaign, which launched on National Poll Worker Recruitment Day.
Case study source: Activation Ideas Source ↗
