Selleys · أستراليا · 2026التصميم والتغليف
Undo Glue.
Bulletproof makes the removal mechanism the identity: a returning O, yellow packaging and motion explain Selleys' new removable adhesive.
- العلامة التجارية
- Selleys
- الوكالة
- Bulletproof
- السوق
- أستراليا
- المنطقة
- عالمي
- السنة
- 2026
صور من الحملة
التحدي
Make a new adhesive easy to understand for people who want a secure hold but worry about removing it later, while retaining Selleys' recognisable brand assets.
الفكرة
Build the name and identity around the ability to undo. A return inside the O visualises reversal, while the packaging line 'Twist to Undo', iconography and motion demonstrate the action. Bulletproof developed strategy, identity, packaging and motion; Howatson+Company handled the above-the-line launch campaign.
مصدر دراسة الحالة: Bulletproof المصدر ↖
فريق العمل
- العلامة التجارية
- Selleys
- Brand strategy, identity, packaging and motion
- Bulletproof
- Above-the-line campaign
- Howatson+Company
- مدير التصميم
- Sarah Hendy
- مدير التسويق العالمي، Selleys
- Endi Asmira
